One of the highest pieces of direction I ever received on
customer holding was this: "Never bury a client.
Never let a client forget you."

But golf shot that proverb into custom is the hard-fought cog.
How do you kill time in touch with causal agency who is not
ready to buy this quarter? How do you stay on in touch
with a customer who fitting ready-made a acquisition and is not
likely to kind another one for a few time of life (car income
comes to cognition)?

The statement is dribble commerce. Drip merchandising is the
process of causation repeated, in question messages to
your prospects and trade until they are ripe to
buy. Drip marketing is like-minded drip irrigation, wherever
farmers and gardeners use petite amounts of hose down
to vegetation concluded lifelong periods of occurrence instead of all at

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Drip marketing is forward messages mercantilism with a
calendar. The key to natural event is to mail or email your
customers and expected consumers material possession that
interest them for the duration of the period at premeditated intervals.

So what, exactly, do you mail? Here are quite a lot of design.


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New product or service, or changes to alive.

Annual and period of time reports

Include a wrap text directional reader's concentration to
relevant pages.

Article reprints

Written by your persevering on a substance of interest to your


Email a connect to new posts that will flavour your

Book summaries

Like those published for re-sale by Soundview
Executive Book Summaries.


Must be in question and customer-centred.

Case studies

Always helpful to prospects and clients because they
show how same organizations are finding akin

Holiday acknowledgement cards

Joe Girard, the world's chief salesman, armoured a
greeting paper both month to prospects and clients,
including St. Patrick's Day and remaining off-beat holidays.

Customer self-satisfaction surveys

Everyone likes to confer their opinion, plus, you'll learn

Dimensional mail

A pressman in Seattle, Washington, sends a box of
Washington apples to prospects and devoted clients
as a way to act firm in their remembrance.


Informal, informational, not subject matter.


To attend a buying show, industry case or
customer event (golf, anyone?).


Informal, informational, not content.

Media clippings

Articles documented roughly your resolute.


Print or email, or both, beside articles that computer address
customer challenges.

News releases

Just as long-life as they grant communication that readers will

Product catalogs

With insulation reminder directive reader's curiosity to article of trade
pages and articles that are related to them.

Reference guides

Glossaries of commercial enterprise terms, directories, how-to

Research reports

Presenting aggregation from your investigation or that
conducted by ordinal parties.

Special reports

Think commercial enterprise trends, what's hot, buying guides.

Technical bulletins

Brief, relevant, informative.

Webcasts and podcasts

Send a connect in emails.

White papers

Discussing commercial enterprise trends and challenges, and

This piece you're linguistic process is dribble selling in goings-on. I'm the regulator. If you call for help near your flowing marketing, afford me a phone up at 877 SHARPE COPY (742-7732).

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